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By Diana Crane

The word `production of tradition' is worried with how the businesses during which tradition is produced and disseminated impact the character of tradition itself. but there is not any transparent consensus on what's intended by means of this word. Crane, in reviewing and synthesizing present learn, offers a scientific and available method of this complicated subject.

She examines the difficulty on either well known and elite degrees. The reader is hence allowed to work out how the thought of `production' alterations counting on the dimensions of the viewers and the constitution of the actual cultural undefined.

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Sample text

To summarize, there were four categories among the 14 interest groups: 4 5 1. The Media Involved. Consisted of 4 interest groups whose members were young and drawn from all income levels and who consumed all types of media heavily. 2. Peripheral Media Involved. Made up of 5 interest groups whose members were primarily high or middle income, both young and middle-aged, and consumed peripheral media but not television. 3. Television Addicts. Involved 2 older, working-class interest groups that consumed television only.

Like Hall (1977), Gitlin (1983) argues that the ideological content of television entertainment is constantly changing in accordance with ideological changes taking place in different segments of the society. Television does not manufacture its own ideology; instead it relays ideology from other sectors of the society. In the case of ideologies that are critical of the dominant culture, television has the effect of defusing their arguments by absorbing them into the perspective of the social elite.

This shift from social class to lifestyle as the basis for social stratification presumably reflects a change in the way people locate their identities. In industrial societies, identity is closely tied to production; one's occupation or profession is the source of one's identity. In postindustrial societies, there is a disjunction between the values of economic and political institutions and those of cultural institutions (Bell, 1976), along with substantial increases in both leisure time and leisure activities.

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